Crack The Customer Code

In this episode you will hear: How social selling doesn’t work for Generation Z How Tom Martin, author of The Invisible Sale, encourages seducing instead of selling on social How a dating app based on snap judgments is a Customer Zero, but not for the reasons you might think Social Selling for Generation Z Jeannie schools Adam on Generation Z, which doesn’t stand for zombies! This group rejects advertising and traditional marketing like no other generation. Smart brands are connecting in creative ways. Listen in on how brands like Disney and Marriott are tapping into this market by empowering their peers with very few rules! Discussion begins at 1:13.  Tom Martin, Author of The Invisible Sale Tom addresses social selling and how most brands aren’t getting it right! With illustrations like Dilbert cartoons and Whack-A-Mole, Tom discusses seducing instead of selling. If you want to know about social selling, Tom’s got the answers. (And hear why Jeannie starts the conversation with a very sincere thank you for