Crack The Customer Code

Episode 022: Falling CX Scores, TripIt’s Amy Jackson, and Interactive Van Gogh

Informações:

Sinopse

A rockin’ episode about financial services and a live interview from SXSW Interactive… Financial services may have a few things to improve in their digital experiences How TripIt’s Amy Jackson listens to customers Updated Van Gogh exhibit helps patrons feel closer than ever to the artwork Customer Experience Rates Drop Worldwide Thanks to the 8th Annual World Insurance Report from CapGemini, we learned how the service experience is declining worldwide. Specifically, the digital and mobile experiences in financial services are simply not keeping up with customer expectations around these channels. Listen in to hear about how the in-person channel is also failing omnichannel expectations.  Discussion begins at 1:44.  Interview with Amy Jackson of TripIt Amy Jackson, Senior Director of Brand Strategy and Consumer Marketing, TripIt from Concur (interview from the TripIt Lounge at South By Southwest Interactive!)  Amy discusses how listening to customers who use their product on an almost daily basis helps TripI