Crack The Customer Code

Does every organization need a community? How Mark Schaefer, marketing expert, handles the influx of content today Customer Zero: Keurig tries to mandate customer loyalty     Does every organization need a community?     It seems the term “community” is tossed around a bit as a necessary part of building a business. But does every type of business require a customer community?     Adam & Jeannie discuss the merits of building a community for the blogger, the local coffee shop and the auto parts distributor. Or is customer service enough? Listen in to hear if they come up with an answer to this challenging question!     Discussion begins at 1:17.     Mark Schaefer, Marketing Expert, Author and Speaker     Mark discusses the idea of “content shock,” and how more content available actually makes it more difficult to communicate with customers. (The amount of information on the web is expected to increase 500%!)     Hear more about Mark’s perspective on the power of “content that moves” and