Ljnradio: Moving Up The Ladder
LJNRadio: Moving Up the Ladder - Corporate Branding: Present and Future (Pt. 1)
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:22:00
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Sinopse
A major component of marketing lies in branding one's products or services, creating an image that remains recognizable to the desired markets. Mike Stefaniak, Vice President - Strategic Services and Senior Brand Strategist for Hanson Dodge Creative, breaks down the wide range of factors that affect the success of branding, and ultimately, a company's achievements in their market. He will also discuss with Tim Muma the role of social media and possible strategies that will appear in the near future - and the ways in which organizations can effectively create their brand. Moving Up the Ladder gives employees and employers fresh perspectives improving upon the success of your career, from landing a job and career advancement to effective management and executive achievements.