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Why should your customers buy from you? Products and services are now more easily available than ever. From giant chains taking over the high street to online shopping at our disposal, keeping your customers loyal is a vital part of running your business. Giving them a reason to come back to you when there are so many options out there can be tricky but Ray Moore and Andy Sleet discuss the best way to achieve this in our 127th podcast. Reposted due to popular demand!