Southeast Green - Speaking Of Green

To Mike Watson, innovation only matters if it’s meaningful, and it requires equal parts ingenuity and action. His unique ability to balance technology development with consumer needs has been instrumental in driving Cree’s climbing position as the world’s fastest growing lighting company, and Most Innovative Company in Energy (Fast Company, 2015). Technology disruption is embedded in his DNA. Built on a foundation of engineering, strategic innovation and commercializing new technologies – as VP of product strategy at Cree, Mike blends relentless problem-solving with market-driven insight to advance customer experiences and drive Cree’s mission of 100 percent LED adoption. Mike pioneered Cree’s disruptive entry into the consumer light bulb market, which has been pivotal in transforming LED technology from a novelty into a household name. Now he’s using brand marketing strategies to enable widespread demand for LED technology. In addition to his contributions to Cree, Mike is also a startup founder and patent