E3c: The Passionate Entrepreneur

What is branding? How does a company discover its “branding magic”? What are the benefits of branding? What are the disadvantages of not branding yourself? If you want to brand, how affordable is it? Sonya A. Lowery, for over 10 years, has helped to change the way the world views small businesses. Lowery has exposed an overwhelming trend in the small business community. This award-winning graphic designer has found that entrepreneurs are spending little or no money on branding and it is having a negative effect on their bottom line! Right or wrong, Lowery found that the strength of a business is often judged by the strength of its image. Sonya has been featured in Black Enterprise Magazine; The Washington Post; Tony Brown’s Journal TV show; The BE Report TV show; The Bev Smith Show, and Smart Money Magazine, and has made other countless radio, television, and newspaper appearances.