Art Of The Kickstart

On this week’s episode of Art of the Kickstart we interview Anthony Pu of Mighty, the device that makes it easy to stream music on-the-go without using a smartphone. Join us as we learn what inspired him, how his team prepared for the campaign, how they decided on a funding goal and what he’s learned from his first Kickstarter campaign. Mighty - Streaming Music Without Your Phone Key Crowdfunding Takeaways What the process of prepping for a crowdfunding campaign looks like How to make a splash on day one of your campaign The importance of relying on friends, family and your personal network How to do a soft launch for your personal network How to land press coverage What it looks like to work with social media influencers Why it’s important to reach out to media outlets and influential bloggers in your niche or industry Why you need to expect backer cancellations How setting a high funding goal, especially for hardware, can help ensure that you meet your delivery date Links Mighty on Kickstarte