Art Of The Kickstart

This week we spoke with David Rabie of Tovala, the smart oven that makes it easy to create delicious meals at home. Learn more about how his team developed their product, how they prepared for the Kickstarter project and how they quickly hit their $100,000 goal. Tovala: The Smart Oven That Makes Home Cooking Easy Key Crowdfunding Takeaways How to include a subscription model for products that backers will buy later in your rewards How to utilize the crowd after your crowdfunding campaign ends How accelerator programs can help with crowdfunding and product development How to build up a community before launching a crowdfunding campaign How to ramp up press coverage before your campaign begins Why it’s important to test your messaging before your crowdfunding campaign Links Tovala on Kickstarter Good to Great by Jim Collins https://tovala.com/ Connect with Tovala Tovala on Facebook @TovalaFood on Twitter @TovalaFood on Instagram Transcript