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E156: How to Measure ROI (Even If You Think You Can't)
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:44:41
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Sinopse
ROI is the holy grail of the C-suite. As marketers, we're constantly pressured to provide it. So how do we measure the results of our marketing even when we think we can't?