Power To The Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital Market

Author and advertising expert Luke Sullivan joins host Jay Ehret to discuss the role of creativity in advertising, and how to create great advertising. Sullivan also answers the burning question: What is great advertising? Guest: Luke Sullivan, author of Hey Whipple, Squeeze ThisHost: Jay Ehret of TheMarketingSpot.com Topics Discussed: What is great advertising? The advertising creative process The importance of creativity in advertising Rules for creating great advertising Complete show notes and links can be found at the official website of the Power to the Small Business podcast:How to Create Great Advertising