Mn Ama Get In The Game Podcast
Bernd Schmitt-Managing the Customer Experience to Build Customer Loyalty
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 1:06:47
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Sinopse
Managing The Customer Experience"You need to pay attention to all the little details."Download and ListenA brand is just an empty promise without a customer experience. Bernd Schmitt introduces the five-step Customer Experience Management (CEM) framework, a comprehensive tool for managing the customer experience and connecting customers to a brand at every touch-point. He presents cases of successful CEM in a wide variety of consumer products, services and B2B industries. Most important, he examines organizational resources needed for managing customer experiences.Click here to stream podcast if you can't download it.