Madison & Culture

NBCU Chairman Linda Yaccarino - What's Next for TV?

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Sinopse

Linda Yaccarino, Chairman, Advertising and Client Partnerships, NBCUniversal  has been a pioneer in cross-platform media, seeing profits into the billions of dollars. Looking at reallocation, ad tech, and TV binges, she delves deep into what makes sense, what makes money, and what’s on its way out.