Monday Morning Radio

One single word in its name changed.  From College to University.  Yet it took four years to win all the political buy-in and votes that were necessary.  Dr. Stephen Jordan, president of Metropolitan State University of Denver – with nearly 24,000 students – believes there was a strong “business case” – yes a business case, for going through all the expense and effort to adopt a new school identity. Can a single word, University v. College, really matter all that much to the bottom line?  Are there lessons to be learned from Dr. Jordan’s journey?  Decide for yourself whether you believe Dr. Jordan was correct – or simply making much ado about nothing.  He and his associate for marketing and communications, Cathy Lucas, are the guests on this week’s edition of Monday Morning Radio.  Dr. Jordan and Ms. Lucas were interviewed by Wizard Academy faculty member Dean Rotbart and his Business Unconventional co-host, David Biondo, on July 1, 2012 – the very day the name change went into effect.  This week’s edition of