Sb Weekly - The Sport Business Podcast

Graham Fry, Worldwide Managing Director for Production at sports agency giant IMG, is the featured interview on this week's edition of SB Weekly. IMG is the UK’s largest independent TV producer, and is perhaps best known in sporting circles for running the English Premier League Channel, which delivers an all-year-round, 24-hour-a-day content service to every Premier League rights-holder across the world. Graham has a long and illustrious career in the broadcast industry, having joined BBC Sport in the early 80s before moving on to IMG in 1991 as an executive producer for live golf. He has been at IMG ever since. Listen to this week's episode to hear Graham discuss the growth in size and depth of the Premier League's broadcast coverage, and why IMG plays an important role in the league's strong brand and marketability; why sports production companies' margins are being squeezed - and what IMG is doing to combat that; why virtual reality is a technological development broadcasters and rights-holders need to g