Sb Weekly - The Sport Business Podcast

Charlie McEwen, Chief Operating Officer of one of world sport’s most celebrated international teams, the British & Irish Lions, is the feature interview on this week's SB Weekly. Charlie has a long and distinguished career in rugby, previously working on both the brand and rights-holder side in senior positions at agencies Octagon and Essentially. He joined the Lions in 2010 as Director of Sales and Marketing and was promoted to COO a year ago, a position in which he is currently planning for the Lions tour to New Zealand in 2017. You can hear Charlie talk about... ...the Lions brand"It stands for the best of best. That means from the playing side to administration we either do it well, or we don't do it at all."...signing Lions partners"The challenge isn't generating interest, it's making sure we hit the right level from a financial perspective." ...new kit supplier Canterbury"The success we've seen to date is exceptional because they really understand the opportunity. They're really going to bask in the