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Bestselling rhetorician Jay Heinrichs shows just how powerful and fun this ancient art can be. You'll learn How shifting tenses can ease tensions A huge tip from Donald Trump about speaking in 12-second periods  The essential steps of making a persuasive argument About Jay Jay Heinrichs is the author of the bestselling book, Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion. His most recent book, Word Hero, teaches h