Play By Play
Advertising’s Magic Reset Button
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:17:09
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Sinopse
Would you press a magic reset button on digital advertising? IAB CEO Jon Mew explores the unintended consequences of short-termism and explains what a club promoter has to do with click-through rates.
