Trafcom News Podcast

Amid all the marketing clutter out there, how do you show your expertise to clients and prospects? Well, there’s a lot we can learn from Carl Friesen, author of Your Firm’s Expertise Edge, among other books. In this 21-minute podcast, Carl and I discuss content marketing, creating niche content for particular audiences, the value of […] The post Trafcom News Podcast 137: How to show your expertise appeared first on Trafcom News Podcast.