Profitable Farmer

What if the best investment you could make on your farm costs nothing extra to feed, never needs a day off, and compounds in value every single year?  That's the case Dr Mark Ferguson has been making for 30 years. And the numbers back him up.  Mark is a sheep geneticist turned ag tech founder who grew up on a family farm in the Victorian Mallee. After completing his PhD in Merino genetics, he founded neXtgen Agri to help sheep and beef producers across Australia and New Zealand breed better and build more profitable enterprises. He also heads up Genesmith, an AI-powered sheep facial recognition platform and hosts the Head Shepherd podcast.  In this episode, we reconnect to talk genetics, entrepreneurship and what it really takes to build a business that compounds in value over time.  We explore:  The research behind the modern Merino, how fat and muscle selection transformed lamb survival and what that means for your flock today  How to make genuinely objective breeding decisions and break free from the em