Against The Grain - The Podcast

Hi, this is Leah Hinds. Welcome to episode 39 of ATG: The Podcast. Today, I'm talking with Carol Apollo. Carol is a Social Media Manager and Strategist who believes that a good social media campaign has the power to change the world. She has worked mostly with non-profit and volunteer organizations to optimize their internet presence and engage their audience and has been working with Against the Grain Media for the past 6 months. She's also a good friend of mine and I'm happy to have her on the show!  How did you get started as a social media manager?  What are the top uses of social media in the library?  Events promotion Library services promotion Resources/collections promotion Library refurbishment updates Promotion of new acquisitions  Should libraries use paid advertising? Budget vs. ROI Social media is not really free. Content creation and interaction takes employee resources. How often should you post? How do you know if it is too much or too little? Frequency of posting is king. Leverage curate