Against The Grain - The Podcast

Welcome to episode 47 of ATG: The Podcast.  This week, we're featuring a webcast titled "Meeting the Modern Marketing Challenge in Libraries." The session was recorded live on Wednesday, January 31, and was hosted by the Charleston Library Conference. The session was based on a book titled "Library Marketing: From Passion to Practice," by Jill Stover Heinze. The title is part of the Charleston Briefings, a series short open access ebooks that are available at charlestonbriefings.com.  Charleston Briefings Library Marketing: From Passion to Practice Webcast Video and Slides In today's libraries, marketing is everyone's job. Yet, many librarians don't know what modern marketing is and the preconditions for marketing success. During this year's Charleston Conference, Charleston Briefing author Jill Stover Heinze convened a lively discussion about these topics in her new book, Library Marketing: From Passion to Practice. The session made clear that many of us share deep concerns and unresolved questions about w