Garlic Marketing Show

Why are law firms losing visibility even when they rank number one on Google?AI search is changing how people find and choose attorneys. With over 80% of legal searches now triggering AI overviews, traditional rankings are getting pushed down the page, and click-through rates are dropping fast. David Arato breaks down what is actually working right now in AI search, and why leads coming from tools like ChatGPT and Claude are converting at a much higher rate.The conversation goes deeper into how the customer journey is changing. Instead of short keyword searches, users are asking layered questions and having longer conversations. By the time they reach a law firm’s website, they are often already decided.You will also hear how David was able to get content ranking in AI results in just hours, what role schema markup plays, and why most law firms are wasting time chasing high-volume keywords instead of focusing on how people actually search today.What You’ll LearnWhy AI overviews are replacing traditional searc