Sportstechx - Startups & The Sports Tech Ecosystem

In this episode of the Sports Tech AllStars Podcast, we present Lisa Währer, Co-Founder and Managing Director of FC Viktoria Berlin.The conversation explores how six women with a startup mindset took over one of Germany's oldest football clubs and are building something that looks nothing like traditional German football - from bold branding and digital ticketing to securing the first European investment from Monarch Collective, the fund behind Angel City FC.TakeawaysFC Viktoria Berlin is Germany's first fully female-led football club, operating across both men's and women's sidesThe startup mindset is not a marketing angle - several of the six co-founders come directly from the startup and angel investing worldWomen's football creates a fundamentally different matchday atmosphere - more inclusive, more family-friendly, and commercially distinct from the men's gameBerlin had no dominant sports team and no professional women's football presenceMonarch Collective's first European