Show-me Institute Podcast

Susan Pendergrass speaks with Josh Bandoch, author of "How to Get What You Want: Mastering the Art and Science of Persuasion," about why leading with data and logic is often the wrong approach to changing minds. Drawing on more than a decade of research across psychology, neuroscience, economics, and political science, and experience writing speeches for senior government officials and advising executives, Bandoch explains how the human brain feels before it reasons, why persuasion is about shared action rather than winning, and what policy advocates get wrong when trying to move legislators. They also discuss the Granny Test, how to frame arguments around your audience's moral values, the role of storytelling, and more. Find the book: https://bit.ly/3OOjydb Produced by Show-Me Opportunity