Dear Art Producer

In this episode of Dear Art Producer, host Heather Elder sits down with Ali Berk, Head of Creative and Production at Billie, to talk about building a career that blends creative vision with production leadership.   Ali shares her journey from menswear design at Tommy Hilfiger to editorial, then into agency life at 72andSunny and Wieden+Kennedy, working with brands like HBO, Google, and Adidas, all before stepping into her current in-house role at Billie. She unpacks what it really means to lead both creative and production, from shaping brand storytelling across touchpoints to producing work within the realities of annual budgets.   The conversation dives into how she approaches collaboration, why strong creative partnerships matter, and how thoughtful planning sets great work up for success. Ali also offers a clear-eyed perspective on AI's practical role, how she discovers and evaluates talent, and why transparency around budgets and usage is non-negotiable.   Plus: her take on skipping unnecessary triple bi