Singletracks Mountain Bike News

Jeff Cayley started Worldwide Cyclery in 2011 when he was just 21 years old, and today he's also the founder and CEO of two more brands, KETL Mountain Apparel and Trail One Components. Jeff is based in Nevada, where he also co-hosts a podcast known as the MTB Podcast. In this episode, we ask:What was happening in the bike industry when you started Worldwide Cyclery that made you think it was the right moment to launch an online retailer?What made you focus specifically on the high-end, enthusiast market?Is content creation and media an important part of selling bikes?What Covid-era effects are retailers like Worldwide Cyclery still seeing today?As someone who loves bikes, how do you square the convenience and price advantage of ordering online with wanting to support your local bike shop?In 2019, you acquired KETL Mountain Apparel when it was still in its infancy. What was the vision behind growing that brand?In 2021, you co-founded Trail One Components with a giving component attached to every sale. How