Italian Wine Podcast

Welcome to Episode 2662 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald speaks with Philana Bouvier, President of Demeine Estates, where she leads the vision behind a best-in-class sales and marketing organization. Key Takeaways: Precision drives growth in a down market: focus on discipline, portfolio clarity, and reallocating resources to the segments that matter most Demand generation is essential: distribution alone no longer guarantees sales—brands must actively build demand, even if it means exiting certain markets Friction is the biggest barrier: simplifying how wine is bought and sold is critical for both consumers and the trade More about the guest: Philana Bouvier is the President of Demeine Estates which serves and supports the dynamic and growing portfolio of the Lawrence family and Managing Partner, Carlton McCoy Jr. owned fine wine estates and import supplier partners. The collection includes Heitz Cellar, Burgess, Stony Hill, Ink Grade, Philipponnat, Mazzei,