Smc: School Marketing And Communications

The Insight Series with Charlie Maughan – Why school marketing works differently – Applied   In the final episode of 'Why school marketing works differently', Charlie explores what it looks like to apply brand clarity to a school.   He explores how a school brand is shaped by far more than marketing outputs alone, with every touchpoint contributing to how families interpret the school and how confident they feel in their decision. Charlie then shares a practical framework for assessing brand consistency, encouraging marketers to gather staff perspectives and opinions, testing the enrolment experience through mystery shopping, and auditing your school's communications and collateral to check whether your messaging is clear and aligned.  In the next topic, Charlie will unpack how parents form confidence — and what it means for the marketing strategy. Episode Links: The B2B Buyer Experience Report – 6sense School Choice: A Research Report - Independent Schools Australia Parents often lack metacognit