English With Kirsty

Sometimes it takes courage to get yourself out there and approach new potential clients. A lot of it can be done alone with nobody watching. You can research the companies, make a shortlist, and plan what you're going to write to them. That's safe enough! But if you want people to trust you enough to make you part of their teams and their workflows, there's a reasonable chance that they'll want  to talk with you and find out who's behind the email or LinkedIn message. Especially now, when people are often outsourcing parts of the lead generation process and initial message writing to AI... Potential clients want to know who you are, what you're offering, and more importantly - how you will add value to them.And unlike your previous experience with agencies, who'll often have someone available who speaks your language, these conversations may need to be in a different one - either because it's the client's first language or because you'll need a bridge language in which you can both communicate.These calls can