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How Wyndham Uses Experiences to Drive Direct Bookings

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Sinopse

Wyndham Rewards pushes beyond hotel nights into experiences, and Michael Shiwdin, Global VP of Loyalty at Wyndham Hotels & Resorts, explains why: engagement drives direct bookings, and direct bookings drive owner value. I talked with Michael at Wyndham Grand Rio Mar in Puerto Rico about how Wyndham Rewards Experiences works and what it means for hotels in the portfolio.