Garlic Marketing Show

Why do most e-commerce stores struggle to grow even with traffic and ads?Matthew Stafford is the CEO and Managing Partner of Build Grow Scale, where he focuses on revenue optimization for e-commerce brands. He brings over 30 years of entrepreneurial experience, transitioning from industries like commercial concrete and landscaping into online business.He has helped hundreds of online brands scale past $10M by focusing on data-driven strategies that improve the customer journey and conversion rates, rather than relying solely on ad spend. He is also a public speaker and mentor who emphasizes the connection between personal mindset and business success. Stafford teaches that many stores fail before they even gain traction, and that consistent, well-executed optimizations can drive significant growth without simply chasing more traffic.This episode is part two of a two-part series on how an auto parts store scaled to $50M through better navigation, customer experience, and high-intent phone call conversions.If y