Mavradio's Podcast

Welcome back to Missed The Mark with Jacie Ambrose, the podcast that breaks down the marketing moments brands wish they could take back and the ones they'd love to repeat. In this episode, Jacie unpacks two very different influencer partnership stories that reveal everything about what it means to truly know your audience. First, she dives into e.l.f. Cosmetics' August 2025 campaign featuring comedian Matt Rife a collaboration that looked promising on paper, with demographic data perfectly aligned, but quickly unraveled online. Consumers were quick to point out the glaring irony: a brand built on inclusivity and female empowerment had partnered with someone publicly known for joking about domestic violence with zero remorse. The internet ran with it, and e.l.f.'s half-hearted response only made things worse. Then, Jacie turns to what hitting the mark actually looks like, the iconic Dunkin' x Charli D'Amelio partnership of 2020. Dunkin' didn't manufacture a deal; they spotted organic lovefor their brand and ma