Maximize Your Social With Neal Schaffer

Two years ago, 60% of consumers said they were fine with AI-generated content. Today that number has dropped to 26%. Consumers are rejecting AI content faster than marketers can create it — and the brands that ignore this are paying a steep price.In this episode, I'm sharing the full breakdown of the keynote I delivered at DigiMarCon West in Hollywood — a presentation called People, Not Prompts. It's built around the SES framework from my book Digital Threads: Search, Email, and Social working together as one connected system. But more importantly, it's about the layer on top of that system that AI simply cannot replicate: people.I walk through why the bottleneck in marketing has shifted from execution to strategy, what the SES framework looks like with an updated AI-era lens, how brands like Lego, Levi's, and Intuit got burned by going all in on AI without a strategy, and how LinkedIn has become the single platform where search, email, social, and people all converge.Plus — I'm givin