Ponderings From The Perch

*This episode of Ponderings from the Perch is brought to you by PatientSight, an agile primary research service providing timely medical insights of interest to your organization.* For most B2B companies, the problem is not creating content. The problem, instead, is distributing content. On this episode of Ponderings from the Perch, the Little Bird Marketing content marketing podcast, host and CEO Priscilla McKinney draws a hard line between two things that are not interchangeable and not even close to the same thing. B2B teams that have published well-researched, well-written, and genuinely useful content only to hear nothing back will recognize the gap most people are too uncomfortable to admit exists in their own organization. Posting and distributing are not the same thing, and the difference between them is not subtle. Most b2b digital marketing efforts are built backwards, and the real weight of a social media marketing strategy has very little to do with what gets published and everything to do with