Hodinkee Radio

This week on The Business of Watches, we're in Geneva marking 50 years of Raymond Weil and an in-depth conversation with Chief Executive Officer, Elie Bernheim. At a time when much of the market is premiumizing and moving upscale, Raymond Weil is leaning in to its value-driven, Swiss-made heritage, producing approachable-priced timepieces that celebrate half a century of watchmaking and design. Bernheim gives us a rundown of the brand's history, and talks about the "The Fifty", a limited edition version of its wildly popular Millesime that utilizes a new-old-stock Valjoux chronograph caliber from 1976 (of course). There's also a touring exhibition of heritage museum pieces highlighting some of the brand's most compelling watch designs, and, breaking news - they're opening a new Raymond Weil boutique in Geneva's Old Town, giving the company retail presence in the heart of the city that is the center of Switzerland's watch industry. It's a milestone year for the brand, and Bernheim gives us the insight as to ho