Shoptalk

Alicia Noori’s story is the kind that sticks with you.In Episode 337 of ShopTalk, the 2026 Cycle Source Reader’s Woman of the Year opens up about loss, grit, motorcycles, and motherhood—and how a life-changing crash led to the creation of Peripheral Apparel, a brand riders actually want to wear.This one goes deeper than business. It’s about resilience, rebuilding, and staying true to yourself in a culture that demands authenticity.On top of that, Chris and Heather break down the latest in motorcycle news, spotlight a killer 1952 Panhead chopper built by Clinton Wallace, and pull more Smokeout giveaway keys live on the show.If you're into custom motorcycles, rider-built brands, biker rights, and the people keeping this culture honest—this one’s worth your time.00:00 – Intro02:15 – Motorcycle News Roundup10:40 – Alicia Noori Interview Begins18:30 – The Crash That Changed Everything27:45 – Building Peripheral Apparel39:10 – Motherhood & Motorcycles48:20 – 2026 Woman of the Year55:00 – 1952 Panhead Chopp