Develpreneur: Become A Better Developer And Entrepreneur

How to Evaluate AI for Marketing ROI Without Chasing Hype

Informações:

Sinopse

Measuring AI marketing ROI has become one of the most uncomfortable conversations in tech and marketing teams. Everyone knows AI is "important." Fewer teams can explain what success actually looks like. Even fewer can tie adoption to real outcomes rather than experimentation for its own sake. For developers and technical leaders, this isn't a tooling problem — it's a decision-making problem. The teams that win are the ones that slow down just enough to define value before they ship. About Meeky Hwang Meeky Hwang's journey resonates with entrepreneurs, technical leaders, and anyone navigating the intersection of technology and business. As CEO and Co-Founder of Ndevr, a digital solutions development agency, Meeky brings over 20 years of experience building resilient, scalable platforms for organizations including Johnson & Johnson, Pfizer, Forbes, PMC, and Bloomberg. Her work goes beyond website development—she focuses on long-term digital solutions that improve performance, streamline wor