Vacation Rental Success

This is a reset episode. After months of working behind the scenes, Heather and Mike Bayer come together to do something they have not done for a while: reintroduce themselves, take stock of where the Vacation Rental Formula Business School is now, and talk honestly about what they are building next. If you have been a long-time listener, this is your update. If you are new, this is the best place to start. The conversation covers the full VRF ecosystem, from the just-completed first cohort of the AI Ambassador Program and what Heather has already learned from running it, to the newly launched THRIVE Essentials onboarding course, the opening of five consultancy slots, and the decision to build community through Substack rather than another standalone platform.  What comes through clearly is that the focus has sharpened. VRF is no longer trying to serve everyone in the STR industry. It is building specifically for professional operators who are ready to bring AI into their businesses in a structured, responsib