Weekly Bs: Relationship-centered Chiropractic Marketing

This episode is for chiropractors running a small chiropractic practice who are tired of being told that ranking #1 on Google is as simple as following a basic checklist. Jerry Kennedy reveals the "ugly truth" that many marketing agencies won't say out loud: in some markets, dominated by established practices, traditional chiropractic SEO might actually be a money pit. Many owners of a small healthcare business fall into the trap of spending thousands on SEO packages without understanding the competitive ecosystem they exist in. This conversation breaks down the three pillars of trust—relevance, proximity, and prominence—and provides a "quick and dirty" way to assess if your chiropractic business is actually in a position to benefit from search optimization right now. Core Principles & Decision Lenses The Trust Metric: Understanding that ranking in Google or AI is not about "tricks," but about building long-term trust through data. Relevance and Proximity: Why being the right answer and the closest answ