Gut + Science - Real Talk With Ceos On Culture, Data, And Decision-making

What makes a simple branded mug, sweatshirt, or handwritten note unforgettable? Nikki welcomes promotional strategy expert Crissy Manwaring for a fascinating conversation on the deeper psychology behind swag and why meaningful brand experiences matter more than ever. Together, Nikki and Crissy unpack the science of sensory triggers, emotional connection, and thoughtful gifting, revealing how leaders can turn everyday items into powerful cultural touchpoints. From onboarding moments to milestone celebrations, they explore how intentional brand artifacts can strengthen human connection, reinforce belonging, and elevate the employee and client journey. If you lead people, build culture, or care about making your brand truly felt not just seen, this conversation will shift how you think about impact. Get ready to rethink swag as a strategic tool for meaningful work and meaningful lives.