Content Strategy Interviews

Melanie Seibert Few people have advanced the craft and management of content design as much as Melanie Seibert. She's been designing content experiences and managing design teams for more than 25 years. She recently captured the best of her insights in a new book, "Managing Content Design Teams." We talked about: her work as a content design manager at PayPal and her new book, "Managing Content Design Teams" her history of building content design teams how the arrival of gen AI may be shifting the focus in the design world from visual design to content design and language her many experiences on content-first design teams the unique aspects of managing content design teams and helping them cope with the unique professional challenges they face how her work reveals and amplifies the unique and important contributions of content design to digital products and experiences the lessons learned from the story of how Citibank lost half a billion dollars due to poor content design the three main wa