Escape Your Limits

Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this special episode recorded live from HFA 2026 in San Diego, hosts Matthew Januszek and Mohammed Iqbal sit down with three of the most influential leaders in the global fitness industry to break down where the space is heading next. Featuring insights from Mark S. Mastrov (24 Hour Fitness), Adam Sedlack (UFC Gyms), and Bill Davis (ABC Fitness), this episode dives into the rapid evolution of fitness business models, technology, member behavior, and the growing intersection between fitness, healthcare, and longevity. In this episode, we cover: How technology and AI are reshaping the modern gym experience. Why the traditional membership model is evolving (and what comes next). The rise of recovery, longevity, and performance-driven services. How GLP-1s, peptides, and medical wellness are influencing gym usage. The growing importance of personal training as a retention driver. Why younger gene