Weekly Bs: Relationship-centered Chiropractic Marketing

This episode is for chiropractors running a small chiropractic practice who are navigating the loud and often misleading world of online marketing advice. Whether you are seeing "viral" tips on TikTok, X, or Instagram, most chiropractic SEO and AI search advice is given in a vacuum. Jerry Kennedy discusses why even "good" advice can lead to failure if it ignores the unique competitive ecosystem of your chiropractic business. Many owners of a small healthcare business struggle with unrealistic expectations fueled by gurus claiming "all you have to do is" follow a few simple steps to rank #1. This conversation reframes search optimization as a competitive sport and a game of building trust. By understanding your local environment and focusing on local SEO for chiropractors, you can make smarter business decisions for chiropractors and avoid throwing marketing dollars down a pit. Core Principles of Search & Trust The Context Trap: Why advice given in a vacuum ignores the fact that chiropractor decision ma