Shedding The Bitch Radio

How to Lead Through Constant Change Without Losing Your Best PeopleYour best people are being recruited right now. Not because they're unhappy, but because someone out there is persistent enough to keep calling until they say yes. If the only thing holding your team together is inertia, this episode is going to hit different.Our guest is Borja Cuan, of Four15 Digital, who has been on both sides of this leadership challenge.He joined a startup as employee #29, survived eight years of layoffs, mergers, and uncertainty, and built his own agency, Four15 Digital into a Google Premier Partner over two decades. What he shares in this conversation isn't theory. It's a tested philosophy for keeping teams aligned, motivated, and loyal when nothing around them is guaranteed.