No Vacancy With Glenn Haussman

1025: Aftershock to Farm-to-Fork: Sacramento's Tourism Growth Playbook

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Sacramento doesn't have a Golden Gate Bridge. So they built demand with experiences—and then proved it with room nights. For #NoVacancyNews, I talked with Mike Testa (President & CEO, Visit Sacramento) about how Sacramento positioned itself around farm-to-fork and then stacked events that drive real overnight stays from different customer groups.