On The Brink With Andi Simon

Humans need connection—not as a luxury, but as a foundation for thriving. Yet, in our hyper-connected world, loneliness persists. On this episode of On the Brink, I sat down with Todd Nilson, a community strategist with 25 years of experience in digital transformation and marketing for brands like Activision, Facebook, and SAP, to unpack what real community means and how to build it with intention. Who is Todd Nilson? Todd's journey began in journalism, driven by an authentic curiosity about people and their stories. That passion evolved into a commitment to "building a bigger family"—creating spaces where trust and belonging are central. He's clear: community isn't a "soft" strategy; it's essential for individual and organizational wellbeing. We explored the difference between networks and communities. Social platforms may connect thousands, but true communities are intimate, purposeful, and safe. As Todd put it, a network is like a busy freeway—you can make friends, but it's not where you belong. Real commu