Copywriters Podcast

Let’s talk about something small.Very small.Small enough that most copywriters are forced tooverlook it, most of the time.Because we’ve all been trained to think in termsof big persuasive assets.The sales letter… the long-form VSL… the casestudy… the big story that carries the whole argument.And those still matter.But that’s not what most of us are writing mostof the time.Most of the time, we’re writing in tight spaces.Openings… transitions… subject lines… leads….things like that.Now, we think about those things, for sure. Weworry about those things. We obsess over those things.But rarely do we think thatwe have room to tell a whole story in those cramped, constrained spaces.Well, recently I’ve been workshopping a new bookcalled Microstories.It’s the next step of a new kind of story aftermy book The Persuasion Story Code.Microstories is a book about compressed persuasion.See, I kept noticing — in my own work and in thework of other copywriters — what I noticed was that sometimes, the smallestnarrative fragmen