Loan Officer Freedom

Episode 633 Schedule a one on one free coaching call, click here or visit LoanOfficerStrategyCall.com. Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl White sits down with Chris Johnstone to talk about Chris's new book, AI 101: The Ultimate Guide to AI for Loan Officers, and why this is such an important moment for loan officers to stop dabbling with AI and start using it the right way. They break down how to set up AI so it actually sounds like you, supports your brand, and helps you move faster without putting out generic content that feels cold or obvious. Chris shares practical examples of how loan officers can use AI to strengthen follow-up, personalize communication with agents and past clients, build custom GPTs for things like refinances and first-time buyers, and even create systems that help capture more conversations before leads go cold. Carl and Chris also talk about where AI is already changing the mortgage busines