My Business On Purpose

What if your business is worth far less than you think… and you would not realize it until it is too late? In this episode, BOP Coaches Shawn "Dickie" Stinson and Brandon "Donny" Gray unpack a topic most owners avoid until they are forced to face it… how to actually value a business. Many owners assume revenue equals value. Others guess based on what they feel their business is worth. But the market does not care about feelings. It follows a clear framework that most business owners have never been taught. Dickie and Donny break down the simple but powerful formula behind business valuation and why most businesses fall short of their true potential. Here is what they reveal: ✅ The real meaning of EBITDA and how to calculate it the right way ✅ Why your industry multiple is out of your control but still critical ✅ The hidden factor that determines how much of that multiple you actually earn ✅ How owner dependency can quietly destroy business value overnight ✅ Why undocumented processes cap your valuation instan